Further down the western coast of the US is the centre of the Hollywood industry, Los Angeles. However, it also hosts one of the best African film festivals in the world every year for 11 days in February. Now in its 25th year, this well established African film festival (known abbreviated as PAFF) has a clear goal of presenting a broad and diverse spectrum of Black creative works, in particular a heavy focus on those that reinforce positive images of Africa and help destroy all the negative stereotyping of this so-called “Forgotten Continent.” This non-profit festival is also focused heavily on promoting racial tolerance through the exhibition and medium of film as a form of creative expression, not just for Africans but those of African descent in the US and globally. Every year PAFF showcases over 150 high-quality new films and over 100 fine artists and unique craftsmen and women from the US, Africa, the Caribbean, Latin America, South America, Europe, the South Pacific, and Canada. This incredibly rich-diversity of artists and filmmakers realises PAFF’s stated goals perfectly, and each year PAFF-LA presents awards of recognition to key players in the industry, rising stars and budding young talent who have soared in the film industry.